This billboard is visible from the busway running between the St. Paul and Minneapolis campuses and targets drivers northbound on Highway 280.
It freaks me out a little. The last people I want doing any criminal investigating are those who worry about children's safety and have a lot of time on their hands.
Reminds me of the woman in Seward who had a smelly telephone pole -- she couldn't get ahold of a person through Xcel Energy's (presumably awful) automated phone system, so she reported a gas leak.
Project 100, #68.