I find this carton of Tropicana orange juice garish and unappealing, and way too corporate. You can almost see the suits and smarmy attitudes oozing out. Shouldn't there be a picture of, oh, an orange instead of this over-Photoshopped image of a trendy glass full of orange colored liquid?
Note that the cap is shaped like -- how clever -- an orange! Gaaaah.
Here's an idea, PepsiCo: Focus on providing us wholesome and ethically produced food, and forget the marketing bullshit.
Project 100, #58.
Side note: Turns out that the guy who designed this package is the same guy who designed Pepsi's craptastic new logo.