I find this carton of Tropicana orange juice garish and unappealing, and way too corporate. You can almost see the suits and smarmy attitudes oozing out. Shouldn't there be a picture of, oh, an orange instead of this over-Photoshopped image of a trendy glass full of orange colored liquid?
Note that the cap is shaped like -- how clever -- an orange! Gaaaah.
Here's an idea, PepsiCo: Focus on providing us wholesome and ethically produced food, and forget the marketing bullshit.
Project 100, #58.
Side note: Turns out that the guy who designed this package is the same guy who designed Pepsi's craptastic new logo.
Not only was it a massive fail in your eyes, http://www.seriouseats.com/2009/02/tropicana-reverting-to-old-packaging-after-customer-complaints.html
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